Lead Generation in Sales

Lead Generation in Sales

Lead generation is a blend of sales and marketing in which your company identifies and reaches out to qualified sales leads, i.e. potential customers for your products and services. As an analogy, we think of an inverted funnel with a wide end at the top.

A sales lead is a person or business who may eventually become a client. Sales lead also refers to the data that identifies an entity as a potential buyer of a product or service. Businesses gain access to sales leads through advertising, trade shows, direct mailings, third parties, and other marketing efforts.

Lead generation refers to gathering perspective customers that have some level of interest in your business’s product or service — using this group of potential customers to then follow up with and market to develop them in the buying cycle. The goal of your efforts is to fill a database of some sort with individuals to follow up with and sell to them.

Lead generation is the process of identifying consumers that have higher chances of becoming your customers instantly or in the future. Identifying consumers means capturing information about consumers, like their name, email ID, or company’s name, all of which can be used in building a business relationship with them. Lead generation in sales & marketing can be done organically and/or by investing money, depending on your resources.

Lead generation is essentially the process of finding the people who could be interested in your offer and could potentially act on this interest. Essentially, you convert prospects and strangers into someone who indicates interest in your business through the use of various sales marketing strategies and activities.

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