Lead Capture Widget in WordPress
The Lead Capture Widget allows you to collect information from prospective clients on your business’s website. The custom widget skin can also be set to determine what information must be collected by clients when staff members manually add a new lead.
Based on the nature of the query, a widget can automatically redirect the particular type of queries to a particular person or to a particular team. Analytics plays a great role in lead generation. The analytics provided by the widget is a great help in making further strategies for lead generation.
The lead capture widget is a top-of-funnel acquisition tool. It takes place throughout the awareness stage and at the intersection of the awareness and interest phases.
Lead capture widget is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline.
There might be thousands of prospects out there who are aware of your brand, but until they engage with you in some way, they remain strangers to your company. How do you draw such targets in and capture their interest so that they’ll make themselves, and ideally their email addresses or phone numbers, known to you? Through lead generation.