Lead Capture CRMCRM System Software
A lead capture CRM is a webform businesses place on their websites in order to convert a regular visitor of the website into a lead. To do that, it’s important to obtain information about them that can be later put into use in the sales and marketing efforts. Normally, the information required for lead generation is name, email address, company and phone number.
CRM lead capture management is the process of capturing leads, tracking their activities and behaviour, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team.
Lead capture CRM means the leads should get captured automatically in your system. In today’s world, there are infinite sources of lead generation and when the lead volume is high, it is not realistic to enter each lead into the system manually. Lead capture automation ensures that each lead is fed into the system right at the point of origin, preventing lead leakage of any sort.
Lead management is the process of capturing leads, tracking their activities and behaviour, and qualifying and engaging with them until they are ready to be passed on to quota-carrying sales executives.
It provides automated lead scoring, so the process happens in the background, while you focus on other work. You set system triggers to automatically score each lead for any action that you have specified deserves a score. You determine how many points they get when you set up your lead scoring methodology and model.