Lead Capture Process

In most CRM systems, the term lead capture designates a process of saving lead information in order to attempt converting the lead to a paying customer. An example of a lead capture page or a lead capture form is a newsletter subscription or a quote request form on a website.

Lead capture is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into paying customers.

Lead capture is important to a business. Without it, a business will struggle to make sales and expand. A business must have a good lead generation strategy. Many businesses today are heavily dependent on Lead Generation as it generates traffic to their websites where they can convert leads into customers.

It is the process of attracting potential customers to your business and turning them from passive observers into interested buyers. It can include a wide array of tactics to achieve this objective, ranging from driving traffic to opt-in forms on optimized landing pages to collecting business cards at an event.

It is a marketing process that involves capturing and stimulating people’s interest in a specific product or service to develop a sales pipeline. It entails all marketing practices that initiate consumer interest in the products or services a particular business offers.